Date and time
October 28, 2025, 15:00
Location
Megerian Carpet, Yerevan
Details
Language: Armenian
Number of Participants: 150
About the Conference
“Business avand” is a unique conference format that brings together national identity, cultural values, and modern business thinking.
Jointly organized by Change Consulting and WIP (Work in Progress), this conference creates a platform where tradition meets innovation, and experience transforms into opportunity.
The conference aims to:
✔️ Analyze the culture of management within Armenian businesses
✔️ Explore international best practices
✔️ Develop effective communication and teamwork skills among participants
The conference was attended by more than 150 representatives including but not limited to the financial, banking, insurance, telecommunications, manufacturing, and medical sectors.
Guests enjoyed:
• A hospitality hour of Armenian delicacies and wine tasting
• A traditional national dance masterclass
• Networking
The conference theme was rounded off by the Megerian carpet, representing Armenian carpet weaving art, where participants toured the museum and participated in the carpet cutting ceremony.
Speakers & Topics
Inspiring speeches and experience sharing by 5 local and international speakers revealed that business success comes from trust, value-based thinking, and collaboration:
• Tigran Jrbashyan
“The Emerging Entrepreneurial Culture in Armenia”
• Avet Barseghyan
“National Symbols and the Story of Success”
• Hasmik Daniel
“The Difference Between Armenian and Foreign Business Cultures”
• Varduhi Harutyunyan
“National Proverbs and Their Interpretation”
• Special Guest – Professor Armen Darbinyan
Sponsors
7 sponsors became part of this event:
• MOGO – Offers special financing programs for electric car buyers, taking into account all types of income, even for those without official employment. Loans are issued within just 24 hours.
• Yerevan Mall – A dynamic ecosystem that has brought a new shopping culture to Armenia, turning every visit into an unforgettable experience with over 200 unique stores and entertainment points.
• Altterra Wines – A winery that unites Armenia’s ancient winemaking traditions with modern craftsmanship, producing wines that reflect the country’s rich viticultural heritage and promising future.
• Coffee Boutique Armenia – Offers a wide range of world-famous coffee brands imported directly from Europe, including high-quality beans, capsules, coffee machines, and accessories.
• Pepsi – Dedicated to providing customers with quality, value, and comfort at a fair price.
• Marashi Sweets – Guests enjoyed a delightful selection of traditional Middle Eastern desserts — where Armenian heritage meets Eastern flavor.
Information Partner:
• Gortsarar aliq – The official media partner of the conference.
- Change Consulting and WIP (Work in Progress) companies
- “Business Avand” conference series continues: we are creating a culture where contribution becomes the energy of development and growth.
- “Business Avand” — when tradition inspires innovation.
